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  • Posted on May 18, 2016


    The business legacy made possible by major sporting events in Brazil and Australia was on display during the second day of Australia Day, a seminar part of Casa Rio, the most extensive business development program ever conducted in Brazil.

    During the first part of seminars, Francisco José Marins Ferreira, coordinator for the SEBRAE no Pódio program, explained how micro and small companies are being impacted by the Games. According to Ferreira, the SEBRAE no Pódio program, which qualifies suppliers so they meet the sustainability standards of the International Olympic Committe (IOC), will continue the globalization plan after the Games. “We want that companies qualified by the program become recurring suppliers for the Olympics. We are already in contact with the organizing committees of the Pyeonchang, in South Korea, and the Tokyo Summer Olympics”, he stated.

    Following that, Fabio Nave, from Austrade, the Australian government’s business development agency, spoke on the country’s experience in building a leadership within the sports sector in order to help companies to become suppliers for major sporting events. According to Fabio, the Australian government, which already had a supply chain ready to meet the demands of major events, starting from Sydney, focused on building a global expansion strategy for companies, establishing the country as a global leader in the sports sector.

    In the second part of the seminar, the efforts put into technological innovation in sports were the highlight of the presentation made by Craig Hill, executive director of the Australian Sports Technologies Network (ASTN), an institution created by the country’s sports industry to potentialize its reputation as an international sports hub. “We identified that there was a great deal of expertise and not a lot of international exposure for Australian brands. In order to correct that, we created an innovation ecosystem, with connections between research institutions, sports federations, government and investors”, explained Hill.

    The presentation made by Maureen Flores, research director for Inova EDU, pointed out the cultural differences between the two countries when it comes to developing a strategy. “Brazil still doesn’t invest resources into sports as a way to improve quality of life, like Australia does”, said Flores. “It’s necessary for there to be a partnership between ministries like Health and Sports, as well as a structured public policy to invest in sports technology, with a focus on exporting”, she completed.

    According to Maureen, Inova EDU is focusing on qualifying developers in digital sports solutions. “We have almost 2.000 interested developers, but we need to create a plan to acommodate the different realities of Brazil, with affordable webinars”, she said.


    ASTN Brazil.pdf (4MB)

    Innovation in Sports International Initiative – Brasil and Australia.pdf (738KB)

    MSE and Sports Business.pdf (1MB)


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