SPECIALISTS DISCUSS RIO’S BRAND AS AN ASSET IN ATTRACTING INVESTMENTS TO THE CIT

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    • Posted on August 12, 2016


    SPECIALISTS DISCUSS RIO’S BRAND AS AN ASSET IN ATTRACTING INVESTMENTS TO THE CITY

    Government tourism representatives from New Zealand, Austria and Mexico and specialists in city and country brand development will be featured during the Tourism & City Branding conference of Casa Rio, the most extensive business development program ever conducted in the country, August 16, at Espaço Rio, on the Olympic Boulevard, Avenida Rodrigues Alves, 303.

    The first panel of the event will focus on place branding as a competitive asset in attracting investments and developing local tourism, and will feature representatives from international tourism promotion entities.

    The second panel of the conference will discuss which image of Rio the city wishes to sell to the world, and will feature representatives from the local tourism service chain, as well as authorities responsible for creating public policy.

    PROGRAMMING

    9:00 – 9:30 REGISTRATION & WELCOME BREAKFAST

    9:30 – 10:00 OPENING REMARKS

    Vinicius Lummertz – President, Embratur

    Antonio Pedro Figueira de Melo – Secretary of Tourism, City Hall of Rio

    Nilo Sergio Felix – Secretary of Tourism, State of Rio de Janeiro

    10:00 – 11:10 SESSION 1: PLACE BRANDING AS COMPETITIVE TOOL TO ATTRACT INVESTMENT

    Moderated by Ernesto Freire – Philanthropic Civic Consulting, Bloomberg

    FUTURE FLASH

    Daniel Alencar – Brand Strategy Director, Future Brand

    PANEL

    Karem Basulto – Country Manager, Tourism New Zealand

    Armando Cardenas – Director, Fondo Mixto de Promoción Turística de la Ciudad del México

    Georg Wagner – Partner, Spirit Design Austria

    11:10 – 12:30 SESSION 2: WHAT RIO DO WE WANT TO SELL?

    Moderated by Caio Esteves – CEO, PLUS – Places for Us

    FUTURE FLASH

    Luis Justo – CEO, Rock in Rio

    PANEL

    Patrick Mendes – CEO, Hotel Services Americas & Caribbean Accor*

    Michael Nagy – Director, Rio Convention & Visitors Bureau

    André Marini – President-Director, Rio Eventos *

    Alex Leite – Business Development Manager, Trip Advisor *

    FUTURE FLASH

    Margareth Carvalho – Tourism Coordinator, SEBRAE RJ

    * A confirmar

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