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Posted on August 12, 2016
SPECIALISTS DISCUSS RIO’S BRAND AS AN ASSET IN ATTRACTING INVESTMENTS TO THE CITY
Government tourism representatives from New Zealand, Austria and Mexico and specialists in city and country brand development will be featured during the Tourism & City Branding conference of Casa Rio, the most extensive business development program ever conducted in the country, August 16, at Espaço Rio, on the Olympic Boulevard, Avenida Rodrigues Alves, 303.
The first panel of the event will focus on place branding as a competitive asset in attracting investments and developing local tourism, and will feature representatives from international tourism promotion entities.
The second panel of the conference will discuss which image of Rio the city wishes to sell to the world, and will feature representatives from the local tourism service chain, as well as authorities responsible for creating public policy.
9:00 – 9:30 REGISTRATION & WELCOME BREAKFAST
9:30 – 10:00 OPENING REMARKS
Vinicius Lummertz – President, Embratur
Antonio Pedro Figueira de Melo – Secretary of Tourism, City Hall of Rio
Nilo Sergio Felix – Secretary of Tourism, State of Rio de Janeiro
10:00 – 11:10 SESSION 1: PLACE BRANDING AS COMPETITIVE TOOL TO ATTRACT INVESTMENT
Moderated by Ernesto Freire – Philanthropic Civic Consulting, Bloomberg
Daniel Alencar – Brand Strategy Director, Future Brand
Karem Basulto – Country Manager, Tourism New Zealand
Armando Cardenas – Director, Fondo Mixto de Promoción Turística de la Ciudad del México
Georg Wagner – Partner, Spirit Design Austria
11:10 – 12:30 SESSION 2: WHAT RIO DO WE WANT TO SELL?
Moderated by Caio Esteves – CEO, PLUS – Places for Us
Luis Justo – CEO, Rock in Rio
Patrick Mendes – CEO, Hotel Services Americas & Caribbean Accor*
Michael Nagy – Director, Rio Convention & Visitors Bureau
André Marini – President-Director, Rio Eventos *
Alex Leite – Business Development Manager, Trip Advisor *
Margareth Carvalho – Tourism Coordinator, SEBRAE RJ
* A confirmar