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  • Rio Conferences – Barcelona


    Olympic City promotes commercial opportunities in Spain

    Since the Olympic and Paralympic flags have now officially been handed over to Mayor Eduardo Paes, the global spotlight turns to Brazil and Rio de Janeiro.  It is expected that US$ 156 billion will be invested in the city from now until 2020, making it the largest city hub for investment on the planet, and therefore creating a diverse set of commercial business opportunities.

    Also, as a 2014 World Cup host city, the redevelopment and urbanisation of the waterfront and Porto Maravilha, and the improvements to and integration of the transport systems across the city, there has never been a better time to invest in Rio.  The city is experiencing a renaissance benefiting from: strong economic fundamentals, a stable and growing economy, political alignment of all 3 levels of government, fast growing middle classes (over the last 10 years the equivalent of the population of Spain has been added to Brazil’s middle classes and the middle classes in Rio now represent 80% of the city’s population), the best talent pool in Brazil and significant pre salt oil discoveries off the coast of Rio fuelling economic growth of the city. As a result of all this, Rio is acting as a magnet for Foreign Direct Investment – it is now the 3rd largest city recipient of FDI globally after London and Shanghai.

    Rio Negócios, investment and promotion agency of the city of Rio de Janeiro, is visiting Barcelona on 14th September, as part of a European Roadshow, with seminars designed to present Rio’s business opportunities and also to host meetings with potential new investors.  This program has been developed in conjunction with ACC10, as a partner agency, and as a previous successful Olympic host city, companies in Barcelona will find this program of particular interest and can share lessons with Rio.

    Opportunities exist in Rio in many sectors: energy, infrastructure, ICT, healthcare, audio visual, the business of sport. The seminars in Spain are designed to educate and excite Spanish companies of available business opportunities and encourage them to set up and expand in Rio to take advantge of the tremendous commercial opportunities.

    These seminars are part of Rio Conferences, which was initiated by Rio Negócios during the Olympic Games in London. During the 20 day visit, executives of the agency attended 62 events and 70 individual meetings promoting Rio as the new Gateway to Brazil. Seminars were organized at Casa Brasil (Somerset House) in London in the following sectors: energy, audiovisual, technology and sports. As a result, 950 new contacts were made, within 670 international companies. It has been estimated that this program will generate 50 potential new investment projects for the city of Rio.

    About Michael Charlton, International Diretor of Rio Negócios

    Michael Charlton is the International Director of Rio Negócios, the official agency of the city of Rio de Janeiro responsible for attracting and promoting inward investment. Michael’s role includes developing and implementing strategies to use the 2014 FIFA World Cup in Brazil and the Rio 2016 Olympics as catalysts for the broader promotion of the city and its many business opportunities.

    Until March 2011, Michael was Chief Executive of Think London, the award winning public-private Foreign Direct Investment agency for London. Under his leadership, Think London played a critical role in ensuring that London maintained its position as Europe’s leading destination for FDI. The agency assisted nearly 2,000 overseas businesses from more than 40 countries around the globe to set up and expand in London. Collectively these companies created over 40,000 jobs – adding £4.6 billion to the London economy. Michael was responsible for developing and implementing the successful strategy to use the London 2012 Olympics as a platform to promote London as a business location.

    Michael is a Chartered Accountant having trained and spent ten years with KPMG. Whilst on secondment from KPMG to Her Majesty’s Government he was Commercial Consul in Atlanta, USA, responsible for promoting the UK as a destination for FDI. He has a BSc Honours degree in Management & Business Finance from Loughborough University of Technology.

    About Alexandre Rangel, Executive Director, Ernst & Young Terco, Rio de Janeiro

    Alexandre Rangel is an Executive Director of Ernst & Young in the Advisory Practice in Rio de Janeiro, Brazil, with a focus on Oil & Gas and Mining. Previously, he was an Executive Senior Manager at Vale (Global Mining) for five years, responsible for the Global Automation Technology Department and all activities related to Strategic Planning, Strategic Sourcing, PMO and Innovation.Alex also lived in San Francisco, USA, for 2 years where he earned an MBA from the Walter A. Haas School of Business at University of California at Berkeley and also a Joint degree in Management of Technology issues. He has also earned other executive education degrees by prestigious business schools such as Stanford University, MIT and IMD.Before his MBA and his time at Vale, Alex worked for ten years in senior management positions at consulting companies such as PWC and EY, managing some of the major IT projects for large Brazilian and MNC companies at Latin America.

    About Rio Negócios

    Rio Negócios is the official agency for attracting and facilitating investment for Rio de Janeiro. Besides consolidating and customizing information relevant to the city for clients, it is also responsible for giving support to national and international investors and following all the steps of how to set up business in Rio. Since the beginning of its operations in May 2010, the agency has attracted more than $3 billion to the city.


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