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Posted on June 3, 2016
Carlos Tufvesson is a fashion designer and president of the City of Rio de Janeiro Fashion Council
Rio Negócios – What are the key points in order for the Brazilian fashion industry to evolve?
Carlos Tufvesson – The confections sector is a major job creator in Rio de Janeiro state, as well as a source of taxes. The problem is that it’s always been underserved by government when it comes to tax incentives as a way to expand production and especially for working capital, which is the largest obstacle for companies, a lot of times forcing the “thou shalt not grow” phenomenon.
It’s necessary for there to be an understanding that fashion weeks are much more than “clothes being paraded on the catwalk”. It’s the way our sector commercializes its products. A fashion show doesn’t bring sales returns only to the brand, but to the sector as a whole, from Rua da Alfândega up to outlets in Copacabana and Ipanema.
In the case of carioca fashion, for example, there are 296.000 establishments with up to 99 employees in each one. In the confections sector, there are 4.000 companies generating 55.000 direct jobs and a further 90.000 indirect jobs. Therefore, above anything, it’s required that government truly understands fashion as an economic activity.