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      Have a look at relevant data concerning the most representative economic sectors in this metropolis.

      Investment Grade Brazil / State / City: Prudent and Transparent Fiscal Management

      The city of Rio implemented a cleanup of its public finances and multiplied its investment capacity by fivefold, continuously receiving  the Investment Grade.

      apr/08 may/08 jun/11 mar/10 nov/10 dec/10 dec/11 may12 mar/14
      Brazil BBB- (STANDARD&POOR'S) BBB- (FITCH RATINGS) Baa2 (Moody's) BBB- (STANDARD&POOR'S)
      State of Rio de Janeiro BBB- (STANDARD&POOR'S)
      City of Rio de Janeiro Baa3 (Moody's) BBB (FITCH RATINGS) BBB (FITCH RATINGS) BBB (STANDARD&POOR'S)

      Economic activity and growth

      The Rio Gross Domestic Product represents 5.4% of the Brazilian GDP and achieves a GDP per capita 57.1% superior to that of the country.
      Participation of major cities in total Brazilian GDP

      2008 2009 2010 2011
      São Paulo - SP 11,8% 12,02% 11,77% 11,51%
      Rio de Janeiro - RJ 5,1% 5,43% 5,05% 5,05%
      Brasília - DF 3,9% 4,1% 4,0% 4,0%
      Curitiba - PR 1,4% 1,4% 1,4% 1,4%

      Gross Domestic Product (GDP) per capita
      2008 (in R$) 2009 (in R$) 2010 (in R$) 2011 (in R$)
      City of Rio de Janeiro 25.122 28.406 30.088 32.940
      Brazil 15.990 16.414 19.509 21.536

      Gross Domestic Product (GDP) at current market prices (R$ millions)
      City of Rio de Janeiro Brazil (%) City of Rio de Janeiro / Brazil
      2005 117.772 2.147.239 5,5%
      2006 128.026 2.369.484 5,4%
      2007 140.095 2.661.345 5,3%
      2008 154.777 3.032.203 5,1%
      2009 175.739 3.239.404 5,4%
      2010 190.249 3.770.084 5,0%
      2011 209.366 4.143.013 5,1%

      Source: IBGE, Brazilian Institute of Geography and Statistics.


      83% of the total value of the 10 largest announced investments are being made by companies headquartered in the city do Rio de Janeiro.
      10 Largest Investments Announced by Company Headquarter Location - 2010

      # Date Company State Sector Value (US$ Bi)
      1 mar-10 PETROBRAS RJ Oil and Gas 46,4
      2 sep-10 OGX (EBX) RJ Oil and Gas 30,0
      3 oct-10 VALE (CVRD) RJ Metallic Minerals 8,9
      4 dec-10 THYSSENKRUP RJ Metallurgy 6,8
      5 sep-10 TERNIUM (TECHINT) RJ Metallurgy 6,0
      6 feb-10 USIMINAS MG Metallurgy 5,6
      7 sep-10 ANGLO AMERICAN PA Metallic Minerals 5,4
      8 aug-10 GRUPO GERDAU MG Metallurgy 5,0
      9 mar-10 ELETROBRAS RJ Electricity and Gas Distribution 4,7
      10 oct-10 BAHIA MINERALS - BML BA Metallic Minerals 4,7

      Source: RENAI/SDP/MDIC and Financial Times
      Note: The ten largest announced investments represented 43.4% of total resources

      Production Specialization

      Source: MTE, Ministry of Labor and Employment. RAIS, Annual Listing of Social Information.

      Source: MTE, Ministry of Labor and Employment. RAIS, Annual Listing of Social Information.

      Companies

      In the City of Rio de Janeiro, the business profile is  basically made up of micro and small companies that employ between 0 and 99 employees. Of the total 122.48 thousand establishments that were active in the Rio economy in 2009, 98.03% employed less than 100 workers.
      Number of establishments in the City of Rio de Janeiro and Brazil by size of establishment (number of employees) - 2011

      Number of employees City of Rio de Janeiro Brazil
      0 (No active connection) 8.642 112.711
      1 a 99 111.425 987.223
      100 a 499 1.963 15.514
      500 a 999 251 1.791
      1000 or more 197 1.382
      Total establishments 122.478 1.118.621

      Source: MTE, Ministry of Labor and Employment. RAIS, Annual Listing of Social Information.

      Empresa Bacana’ Program numbers (number of newly legalized companies in UPP communities, tax collection estimates, etc.)

      The 'Empresa Bacana' has already been implemented in the following communities:

      Area # of Entrepreneurs Served ¹ Location License ² Final Licensing ³
      Complexo do Alemão 506 343 231
      UPP São João 95 74 71
      UPP Turano 330 330 320
      UPP Pavão/Cantagalo 126 85 76
      UPP Chapéu Mangueira/Babilônia 49 32 32
      UPP Macacos 168 129 129
      UPP Borel / UPP Formiga 239 157 133
      UPP's Cidade de Deus 443 250 220
      UPP Providência 212 72 53
      UPP Santa Marta 82 65 60
      UPP Andaraí / UPP Salgueiro 260 213 185

      Source: City Government of Rio de Janeiro
      Note:
      ¹ Total entrepreneurs served at the event.
      ² Total number of location requests analyzed by the event's Inspection  Department.
      ³ Total requests for operating licenses approved at the event [corporate taxpayer registry + operating license].

      Activity, Employment and Unemployment Indicators

      In 2010, more than 2.7 million jobs were concentrated in the City of Rio de Janeiro. The average unemployment rate in Rio was much lower than that presented in Metropolitan Brazil (Metropolitan Regions of São Paulo, Rio de Janeiro, Salvador, Recife, Porto Alegre and Belo Horizonte).
      Activity, Employment and Unemployment Indicators (%)

      2009 2010
      Activity rate* Employment rate# Unemployment rate** Activity rate* Employment rate# Unemployment rate**
      City of Rio de Janeiro 53,8 94,5 5,5 53,9 94,4 5,1
      Metropolitan Brazil 56,6 91,6 8,4 57,0 97,7 5,3

      2011 2012
      Activity rate* Employment rate# Unemployment rate** Activity rate* Employment rate# Unemployment rate**
      City of Rio de Janeiro 53,8 94,4 5,7 53,8 94,4 5,7
      Metropolitan Brazil 57,1 93,1 7,0 57,1 93,1 7,0

      Source: IBGE, Brazilian Institute of Geography and Statistics. PME, Monthly Jobs Survey.
      Notes:
      * Activity rate: Proportion of people economically active in comparison with the population in working age.
      # Employment rate: percentage of people employed in comparison to people that are economically active.
      ** Unemployment rate: percentage of unemployed people compared to economically active people.
      OBS: Average yearly rate.

      Source: IBGE, Brazilian Institute of Geography and Statistics. PME, Monthly Jobs Survey.

      Rio de Janeiro is one of the cities in Brazil that presents a workforce with the largest number of years of educational attainment. In 2011, of the total of people employed, approximately 65% had at least a high school degree.

      Source: CPS/FGV, from Pnad Microdata. News story Jornal O GLOBO.

      Ranking of Family Income per capita by state – 2010

      Ranking State Income per capita (in R$)
      1° Distrito Federal - DF 1.665,42
      2º São Paulo - SP 1.036,51
      3º Rio de Janeiro - RJ 993,21
      4º Santa Catarina - SC 967,45
      5º Rio Grande do Sul - RS 940,28
      Brazil 767,02

      Source: CPS/FGV based on Microdata from Pnad. News story O GLOBO newspaper. Saturday, September 11, 2010.

      A cidade do Rio de Janeiro, baseada especialmente no setor terciário, emprega aproximadamente 61% das pessoas nos segmentos: financeiro, imobiliário, de administração pública, de educação, de saúde, de defesa, de seguridade social e outros serviços.

      Cost of Living

      Basic Food Basket Per City (R$) – DIEESE

      City dec/10 dec/11 dec/12
      São Paulo 265,2 277,3 304,9
      Porto Alegre 252,2 276,9 290,9
      Vitória 242,0 275,4 290,9
      Belo Horizonte 236,2 264,0 290,9
      Rio de Janeiro 242,7 262,9 290,3
      Florianópolis 238,1 262,4 290,1
      Manaus 252,1 255,8 281,8
      Curitiba 244,0 248,6 276,0
      Brasília 233,7 247,9 271,6
      Goiânia 234,6 246,7 271,3
      Belém 226,1 243,8 263,2
      Recife 205,5 216,0 252,8
      Fortaleza 205,7 215,2 249,0
      Natal 219,8 212,4 239,7
      Salvador 201,7 208,8 237,9
      João Pessoa 194,2 204,2 227,1
      Aracaju 175,9 182,2 204,1

      Source: Dieese

      Wholesale and Retail Trade

      In 2010, of the total  formal jobs in the city, 13.70% were employed in the retail activity.

      Indicators of Wholesale and Retail Trade in the City of Rio de Janeiro

      Type Establishments Average remuneration (R$)
      Wholesale 8.149 2.384,92
      Retail 57.599 1.009,99

      Source: BDA-IPP, Pereira Passos Institute and MTE, Ministry of Labor and Employment, RAIS, Annual Listing of Social Information and ISS

      Relação Anual de Informações Sociais e ISS Mapa de Distribuição do Comércio Atacadista e Varejista por Bairro

      Number of Shopping Centers

      2011 2012¹ %
      Brazil 430 465 8%
      City of Rio de Janeiro 31 34 10%

      Gross Rentable Area (millions of m²)

      2011 2012 %
      Brazil 10,38 11,65 12%
      City of Rio de Janeiro 1 1,1 10%

      Jobs Created

      2011 2012 %
      Brazil 775383 877000 13%
      City of Rio de Janeiro - - -

      Source: Brazilian Shopping Center Association (ABRASCE) and Rio Negócios
      ¹ The city of Rio de Janeiro has 39 Shopping Centers, only 31 are members and accounted by ABRASCE

      Over 15% of all retail establishments are located in shopping centers.

      List of Shopping Centers in the City of Rio de Janeiro - 2012

      Shopping Center Neighborhood Inauguration Stores Offices Parking Spaces Movie Theaters Theaters
      Bangu Shopping Bangu 2007 201 0 2662 6 0
      Barra Garden Barra da Tijuca 1997 160 29 400 0 0
      Barra Point Barra da Tijuca 1996 100 0 200 2 0
      Barra Shopping Barra da Tijuca 1981 578 0 4000 0 0
      Barra Square Barra da Tijuca 1995 114 28 270 0 1
      Barra World Shopping Recreio dos Bandeirantes S/I S/I S/I S/I S/I S/I
      Botafogo Praia Shopping Botafogo 1999 170 0 1000 6 0
      Boulevard Rio Iguatemi Vila Isabel 1996 200 0 1500 7 0
      Carioca Shopping Vicente de Carvalho S/I 180 0 1487 8 0
      Casa & Gourmet Botafogo 1994 33 0 350 0 0
      Casa Shopping Barra da Tijuca 1984 110 208 1400 0 0
      Città América Barra da Tijuca 2000 594 N/I 2000 0 0
      Downtown Barra da Tijuca 1998 520 787 3068 12 0
      Fashion Mall São Conrado 1982 128 0 740 4 2
      Ilha Plaza Jardim Carioca 1992 132 0 579 4 0
      Leopoldina Shopping Penha 2000 30 21 122 0 0
      Madureira Shopping Madureira 1989 170 0 S/I 5 0
      New York City Center Barra da Tijuca 1999 40 0 S/I 18 0
      Norte Shopping Cachambi 1986 368 0 3725 10 1
      Nova América Del Castilho 1995 230 154 S/I 7 0
      ParkShopping Campo Grande Campo Grande 2012 276 0 2985 7 0
      Quality Shopping Freguesia de Jacarepaguá 1999 240 S/I 350 0 1
      Recreio Shopping Recreio dos Bandeirantes 1997 135 109 1070 4 0
      Rio Design Barra Barra da Tijuca 2000 175 0 811 3 0
      Rio Design Leblon Leblon 2004 50 0 S/I 0 0
      Rio Shopping Jacarepaguá Freguesia de Jacarepaguá 1996 120 S/I 600 3 0
      Rio Sul Botafogo 1980 400 0 S/I 4 0
      Santa Cruz Shopping Santa Cruz 2001 133 0 234 0 0
      Shopping 45 Tijuca 1972 140 248 S/I 0 0
      Shopping Cassino Atlântico Copacabana S/I S/I S/I S/I S/I S/I
      Shopping Cidade Copacabana Copacabana S/I 270 S/I S/I S/I S/I
      Shopping da Gávea Gávea 1975 230 0 900 5 4
      Shopping Jardim Guadalupe Guadalupe 2011 220 0 1600 5 0
      Shopping Leblon Leblon 2006 200 0 1200 4 1
      Shopping Paço do Ouvidor Centro 1994 16 210 S/I S/I S/I
      Shopping Tijuca Tijuca 1996 343 200 1147 7 0
      Shopping Vertical Centro S/I 63 0 0 0 0
      Star Center Shopping Rio Tanque 2001 112 0 850 4 0
      Via Brasil Shopping Irajá 2011 220 0 2850 6 0
      Via Parque Barra da Tijuca 1993 200 0 2135 6 0
      VillageMall Barra da Tijuca 2012 105 0 1700 4 1
      West Shopping Campo Grande 1997 166 S/I 1350 5 0
      Total 7401 1994 38100 141 10

      Source: Rio Negócios - Survey conducted in March 2013.

      Real Estate

      Main city regional statistics  - 3T2011

      Subregions Total Inventory m² Market Share Vacancy Rate % Gross absorption m² New Inventory m² Average Prices asked for rental (class A) R$/m²/month
      Centro 1.828.500 63% 1,7% 56.300 34.300 R$115 - $180
      Botafogo 352.400 12% 1,2% 2.000 - R$115 - $160
      Flamengo 51.500 2% 3,3% - - R$100 - $185
      Barra da Tijuca 364.200 13% 11,9% 15.700 - R$80 - $120
      South Zone 147.200 5% 1,9% 3.700 - R$150 - $250
      Others 148.700 5% 4,7% 700 - R$60 - $100
      General Market 2.892.500 100% 3,1% 78.400 34.300 R$60 - $250

      Source: - CB RICHARD ELLIS

      New units introduced in the City of Rio de Janeiro by Planning Area and Type

      2010 2011 2012
      Zones Residential Commercial Total Residential Commercial Total Residential Commercial Total
      AP1 (Downtown and Port Area) 105 - 105 20 596 616 18 341 359
      AP2 (South Zone and Grande Tijuca) 1.012 10 1.022 1.910 435 2.345 1.007 615 1.622
      AP3 (Leopoldina Zone) 3.803 893 4.696 2.129 263 2.392 3.626 511 4.137
      AP4 (Barra and surrounding areas) 8.350 1.957 10.307 8.189 7.617 15.806 9.788 2.018 11.806
      AP5 (West Zone) 3.479 385 3.864 2.832 1.206 4.038 1.350 207 1.557
      Total 16.749 3.245 19.994 15.080 10.117 25.197 15.789 3.692 19.481

      Source: ADEMI - Association of Managers of Real Estate Companies.

      Mais de 3000 empreendimentos foram licenciados na Cidade do Rio de Janeiro em 2011, que totalizaram mais de 5 milhões de metros quadrados de área. O segmento industrial apresentou um crescimento de quase 90% em relação ao ano anterior.

      Total de Unidades Licenciadas por Bairro em 2011

      Fonte: SMU, Análise Rio Negócios


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