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advantages and disadvantages of different advertising media
Postado em 19 de dezembro, 2020
Similarly, there are certain product categories which need demonstration or are unlikely to be advertised in a newspaper. Small films are prepared for advertising the various products. are ready by the people at a glance. Electrical displays are fixed at navy traffic consumer centres. Active involvement – the act of opening the mail and reading it — can be elicited from the target market. But a severe limitation is posed by the difficulty of getting and maintaining a good mailing list. It is an interactive medium and can deliver message more effectively. It is a quick and easy way to get yourself in front of your target market. (3) Another advantage of this media is secrecy. Increasing costs and time spent on it. (2) Ability to reach potential visitors where sales staff cannot reach. Households owning television, households using television, households tuned to the programme carrying advertising message and the prospect actually viewing the ad are the various accuracy levels of television audience measurement. Concerning advertising efficiency, magazines provide low per unit cost of reaching potential customers. Disadvantages of Direct Advertising Media: (1) Through direct mail advertising one is able to reach only a limited number of customers. Advantages. The demerits of direct mail advertising are given below: (i) The coverage of direct mail advertisement is limited. c. It is not suitable for illiterate people. Newspapers have a wide coverage. Print media however, is one of the oldest forms of advertising methods. Advertisers usually decide about those markets where they believe that the message exposure will contribute to the building of demand for the product. Advantages –. While using, the user remembers the products as well as the producer. While selecting a newspaper for this purpose, an advertiser has to take into consideration the strength of circulation, the class of readers it serves, the geographical region over which it is popular and the cost of space. c. Illiterate persons cannot read and thus, newspapers advertising do not benefit them. Another limitation of television advertisement is that once it is presented, its back reference is not possible. (iii) Magazine advertisements are to be prepared and sent for publication well in advance. Television – Television is the one of the fastest growing advertising media which used video and audio signals. Thus, window display creates the demand for the product. Classification and Types of Advertising Media. According to a study by IAMI (Internet and Mobile Association of India), 65 million people used search engines in India and the market was expected to touch $23 billion in the next four years as compared to $10 billion in the year 2006. Television advertising these days must be highly targeted toward the specific demographic desired. Your ad campaign is hidden from your competitors until it’s too late for them to react. In India, there are a number of newspapers both in English and also in regional languages. If a product is meant for a certain class of consumers, all consumers need not be contacted and thus only few can be approached. e. Newspapers are published from different regions and in different languages. (iii) Sometimes, the message is not understood properly by the listeners. (6) Outdoor Advertising: This type of advertising include different media like posters, placards, electric displays or neon signs, sandwichmen, sky writing, bus, train and tram advertising. (iii) Outdoor advertisement attracts quick attention and requires very less time and effort on the part of the readers. This method is highly selective and flexible. Advertising is of different kinds depending upon the type of medium used for communication such as print advertising, social advertising, outside advertising, broadcasting advertising… The competitors do not get the information about the advertised material. Television has an advantage of being relatively selective and flexible in several ways. Some media contents are not suitable for children. Logos, images and … Broad match, the default option where the ad is shown and automatically matched against a broad array of related queries, can result in ads that are irrelevant to the intended search. Newspaper is read most and also read in most cases by the entire family. It provides high coverage and limiting coverage facilities, it is beneficial to cover a specific geographic area. a. You may be paying to send your message to a lot of people who will probably never be in the market to buy from you. It is one of the most important person to person communication by advertiser. With widespread distribution and availability of products and services, television commercials, thus, become indispensable form of product promotion for companies dealing in packaged goods, retailing, and so on. A direct-mail campaign may fail if the mailing list is outdated and the mailing does not reach the right people. Posters are fixed on walls of buildings, bridges, and other public places. If done well, the target audience may decide to keep the items, hence promoting long retention and constant exposure. It makes its appeal through both the eye and the ear. In addition, magazines have good pass along readership among friends, colleagues, neighbours, family members and customers which adds another dimension to magazine ad exposure. Another advantage of television advertising which emerges due to the popularity of the medium itself is its ability to reach masses. 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