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Posted on August 10, 2016
ENCOURAGING ENTREPRENEURS IN ORDER TO BOOST THE ECONOMY IS THEME TO CASA RIO CONFERENCE
Over 120 people were gathered this Wednesday, August 10, at Espaço Rio, for the Entrepreneurship conference of Casa Rio, the most extensive business development program in the country.
The first session of the conference began with a keynote by Ken Singer, managing director of the Center for Entrepreneurship & Technology of University of California, Berkeley, discussing the differences between traditional education and entrepreneurial education.
Following the keynote there was a panel debating ways to boost the Brazilian economy through entrepreneurial education. One of the main points borught up by the panel was the isolation of universities when it comes to the market, in part due to the institution’s governance. According to the participants, it’s necessary for there to be a culture shift in teaching, fostering students’ creativity and bridging the gap between academia and the private sector. In addition to Singer, the panel was comprised of Daniel Vargas, professor at Fundação Getúlio Vargas; Leonardo Donato, Assurance Partner of EY; Ladmir Carvalho, CEO of Alterdata Software; and Maurício Guedes, from COPPE/UFRJ.
The second session began with a keynote by Andrew Humphries, founder of The Bakery, a British accelerator focused on companies, cities and governments. According to Humphries, major companies are increasingly looking for startups capable of developing solutions to deal with their biggest challenges, many times giving those startups their first clients, as well as validating their product’s efficiency, benefitting the business environment.
After the keynote, Humphries participated in a panel on how to encourage him impact entrepreneurship within Brazil’s business environment. According to the panelists, multinationals are already investing in programs bringing them closer to startups and scaleups, which in turn use that association to garner investments aimed towards expanding their activities.
The participants agreed that Brazilian companies have a lot to benefit exploring this type of partnership, and it is necessary for there to be a clear definition of the role each institution involved in the process plays, guaranteeing a sustainable evolution of the business environment. In addition to Humphries, the panel was comprised of Cezar Vasquez, superintendente of SEBRAE-RJ; Leandro Barbeita, head of the Cisco Brasil Innovation Center; and Cláudio Bessa, Developer Ecosystem & Startups Executive for IBM Latin America.
SESSION 1 – BOOSTING THE BRAZILIAN ECONOMY WITH ENTREPRENEURIAL EDUCATION
Moderated by Mauricio Guedes – COPPE/UFRJ
Ken Singer – CEO, Center for Entrepreneurship & Technology, Universidade da California Berkeley
Daniel Vargas – Professor, Fundação Getúlio Vargas / CJUS
Leonardo Donato – Assurance Partner | Brazil & South America Growth Markets Leader, EY
Ladmir Carvalho – CEO, Alterdata Software
SESSION 2: ENCOURAGING HIGH IMPACT ENTREPRENEURSHIP WITHIN BRAZIL´S BUSINESS ENVIRONMENT
Moderated by Humberto Matsuda – Managing Partner da Performa Investimentos
Andrew Humphries – Founder, The Bakery & UKTI Global Entrepreneur Programme Dealmaker
Cezar Vasquez –Superintendent, SEBRAE RJ
Leandro Barbeita – Head of Innovation Center, Cisco Brasil
Cláudio Bessa – Developer Ecosystem & Startups Executive – IBM LatAm