Can ‘sugar seats’ bring sweet taste of success to Brazil?

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  • Posted on February 9, 2012


    We are focused very much on a user program so that the stadium in every sense has a place in society

    Amsterdam Arena CEO Henk Markerink

    This has been a landmark year for Braskem’s green arm, with deals agreed with big corporations such as Proctor and Gamble, Danone, Nestle, Tetra Pak and high-end fashion house Chanel.

    From 2013 Braskem will also be able to produce green polypropylene, which will increase its range of plastics alternatives. In football terms, that could mean deals to provide goal nets

    “Once the customer decides and says, ‘I’m just going to buy renewable material,’ we will have the material and we will be able to produce it more,” Carneiro says.

    “We still have to develop a lot of technology. We are doing it, we are investing a lot to develop this kind of material. It is much more important that the customer decides they want to go towards this material.”

    Alcantara says the company will continue to push the cause of fossil fuel alternatives.

    “We announced we were going to make polyethanol in 2007 and we did it. We have a very risk-taking culture at our company, so we just announced it and we did it. Now we are ready to do much more. We can fulfil that — it is a market need, a real one.”

    CNN – International Edition/AC